Every word has a job.
We chose clear words, careful structure and an honest description of what we do. A business should know what it is paying for before it has to ask.
There’s no countdown here. Choosing what your business needs can wait a few minutes.
Take a listening break
You don’t have to sort out your entire online presence today. Step away from the list, take a breath and come back with a clearer head. The details will still be here.
Slide through a few favourites. Pick the one that meets you where you are, then press Play.
Six songs, one player. Playback through YouTube.
Swipe or use the arrows to explore.
The YouTube player loads only when you press Play. Open this song on YouTube ↗
Still taking your time? Good. Settle in for How to Make Movies, a 13-minute visit to Chaplin’s own studio. Let the day slow down for a while.
From the Charlie Chaplin YouTube channel ↗. The player loads when you press Play.
Start with a type of business and a cash runway. Make eight marketing decisions, then see 12 months of simulated outcomes. Learn the reasoning as you go.
Topics include the 5Cs, positioning, the 7Ps, pricing, local search, SEO, advertising, customer retention and analytics.
Educational model only. Results are based on stated assumptions and random variation; they do not predict or guarantee actual business performance.
We are marketers from IIMs. We built this site in black and white because the work itself is straightforward: help businesses get the basics right, then keep those basics in order.
We chose clear words, careful structure and an honest description of what we do. A business should know what it is paying for before it has to ask.
Why should a small business be left behind on accurate hours, contact details or a website that says what it needs to say? These things may look simple. Getting them right takes attention.
Because a service needs a commitment on both sides. Free work is easy to put off. A fair fee gives us a clear responsibility to do the agreed work and gives you a reason to share the right information and stay involved.
So yes, we charge. For defined work, routine care and the discipline to keep showing up. Nothing beyond the package, and no promises about sales or growth.
You can look at the packages, try an example for your brand, or send a simple email. Start wherever feels useful.